• 1

    What type of project is this?

  • 2

    Provide a name for this Creative Brief

  • 3

    Tell us about your company

    New PlayerEstablished/GrowingIndustry Leader
  • 4

    Who is your target audience?

    CustomersProspect CustomersKnowledge Seekers
  • Comprehension Level

    NewbiesBasic KnowledgeGurus
  • Target Demographic

    AcademicAdults 18 to 25Adults 25 to 40Adults 40 to 60ChildrenCustomersIndustry SpecialistsMenSeniorsTeensTweensWomenYoung AdultsOther


  • Target Audience Description

  • 5

    What is the objective?

    Inform and EducateMotivate to PurchaseEngage and Entertain
  • 6

    Tone of writing?

    Extremely InformalEveryday InformalJournalisticBusiness/CopywritingBusiness FormalOther
  • Narrative Voice

    First Person PluralFirst Person SingularSecond PersonThird PersonOther

  • Style Elements

    ActionAuthoritativeBasicCasualCommon SpeakConservativeConversationalCreativeDescriptiveElaborativeEnthusiasticHumorousImpressionalInformalInspirationalInstructionalJournalisticJudiciousLaconicLightNeutralNo FluffObjectiveOrnatePersonalPlayfulProfessionalReservedSarcasticSeriesShort, To The PointSimpleSincereWhimsicalWitty/SharpOther


  • Formatting Requirements

    Bullet Points: NoBullet Points: No PreferenceBullet Points: YesHyperlinks: NoHyperlinks: No PreferenceHyperlinks: YesQuotes: NoQuotes: No PreferenceQuotes: YesSubheads: NoSubheads: No PreferenceSubheads: YesOther


  • Things to Avoid

    CompetitorsLegal RestrictionsPoliticsProductsReligionOther


  • Writing Samples on the Web

  • 7

    Sourcing requirements?

  • 8

    Anything else?

  • 9

    Where should we send your link?

    Email Address:

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